CWG Markets is a UK-regulated online broker providing access to 500+ markets, including forex, CFDs, indices, commodities, and futures. Despite its wide offering, customer feedback and market analysis identified opportunities to improve the portfolio management experience on their platform to attract and retain retail and institutional investors.
| Phase | Milestone | Duration |
|---|---|---|
| Discovery | Research competitors, audience, and user pain points | 1 Week |
| Content Strategy | Define messaging hierarchy and CTA flow | 2 days |
| Wireframing & UX | Design layout based on conversion goals | 3 days |
| Visual Design | Develop branded UI elements and imagery | 3 days |
| Development | Implement responsive landing page with analytics | 1 Week |
| QA & Launch | Test across devices and finalize deployment | 3 days |
