London, UK CWG Copy Trading
Client
CWG Markets
Role
UI/UX Designer
Published
Sep 2026
Country
United Kingdom
Industry
Forex brokerage / FinTech
Project
Overview
Overview
CWG Markets’ copy trading lets retail investors follow and mirror experienced signal providers, with 500+ to choose from. I designed the web and mobile experience, from discovering a trader to starting a copy, so first-time users understand how it works, what risk they’re taking, and how to begin.
The
Problem
Problem
Why new users struggle with copy trading
(01)
Unclear value
New users couldn’t tell how copy trading works or what to expect before committing money.
(02)
Overwhelming setup
Choosing a trader, deciding how much to allocate, and setting risk limits meant too many decisions at once.
(03)
Hard-to-read performance
Returns, risk level, and track record were difficult to compare at a glance.
(04)
Early drop-off
Many users left before copying their first trader.
The
Solution
Solution
How I made copy trading easier to start
(01)
Clear from the first screen
Explained how copy trading works up front, in plain language, so new users know what to expect before committing money.
(02)
Guided copy setup
Broke setup into clear steps for choosing a trader, deciding how much to allocate, and setting risk controls.
(03)
Scannable performance
Used data visualisation to show returns, risk level, and track record together, so traders can be compared at a glance.
(04)
A smoother first copy
Designed the path from discovering a trader to activating a copy so first-time users get to their first copy with less friction.
The
Process
Process
A trader-first process focused on clarity, speed, and confidence
Research & Discovery
I researched how retail traders choose who to follow, what worries them, and where they hesitate.
Structure & Trading Flows
I designed flows that take users from finding a trader to starting a copy, with each step explained.
Visual & Interaction Design
I built a clean, mobile-first interface that turns complex performance data into something easy to scan.
Testing & Optimisation
I tested the flows with users and refined them until copying a trader felt clear and controlled.
