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CWG Markets Website Redesign

Client
CWG Markets
Role
UI/UX Designer
Published
10 Aug 2025
Country
United Kingdom
Industry
Forex brokerage / FinTech
CWG Markets redesign overview
Project
Overview

I redesigned CWG Markets’ trading and portfolio management experience to improve user satisfaction, engagement, and trading efficiency.

CWG Markets platform overview
The
Context

CWG Markets is a UK-regulated online broker offering 500+ markets, including forex, CFDs, indices, commodities, and futures. Despite that range, customer feedback and market analysis showed room to improve the portfolio management experience, to attract and keep both retail and institutional investors.

CWG Markets interface screens
CWG Markets interface screens
CWG Markets interface screens
The
Problem

The problem with everyday trading and account management

CWG Markets has robust trading infrastructure, but the product experience didn’t reflect it. Users found it hard to understand their account status quickly, reach essential trading actions, or feel confident managing positions and funds, and many dropped off after their first session.

(01)
Unclear value at first use
Users struggled to quickly see their account performance, open positions, or market opportunities, so the platform’s value wasn’t clear early on.
(02)
Too many steps
Opening trades, managing positions, and depositing or withdrawing funds took too many steps, slowing everyday trading.
(03)
Hard-to-scan data
Important trading data and account insights were available but not easy to scan, making fast decisions harder.
(04)
Low first-session retention
Many users left after their first visit because the platform’s core value and trading insights weren’t surfaced clearly or quickly enough.
CWG Markets screens showing the original problem areas
CWG Markets screens showing the original problem areas
CWG Markets screens showing the original problem areas
The
Solution

Making everyday trading and account management easier

I designed the experience to make managing trading and investments clearer, faster, and more intuitive, so users understand their portfolio at a glance and decide with confidence.

(01)
Clear portfolio overview
Key metrics like account balance, open positions, and performance indicators appear instantly on the dashboard.
(02)
Simplified transactions & orders
Streamlined placing trades, reviewing positions, and managing orders to remove friction from daily trading.
(03)
Clearer data visualisation
Charts, tables, and summaries are structured for quick scanning and smarter investment decisions.
(04)
Guided first-time experience
Intuitive navigation and prioritised actions help new users see value immediately and stay engaged.
Redesigned CWG Markets dashboard
Redesigned CWG Markets dashboard
The
Process

I followed a clear, design-first process built around real trading workflows and everyday market activity.

Discovery & Research

I studied the trading landscape, user needs, and gaps in the platform.

Structure & Wireframing

I defined the information architecture and the core dashboard and trading flows.

UX & Visual Design

I designed clear, intuitive, and trustworthy interfaces for trading and investment tasks.

CWG Markets design process
Design
System

A Design System Built for CWG Markets

CWG Markets’ design system gives the platform a high-performance visual foundation by standardising colour, typography, layout, components, and iconography. It keeps trading dashboards, charts, order panels, and account views consistent, and lets the product scale without losing clarity or speed.

CWG Markets design system components
CWG Markets design system components
UX
Design

UX Design for Everyday Trading Needs

I designed the UX to help traders act quickly and with confidence. Layouts are simplified, key data is prioritised, and friction is removed from core actions. Charts, prices, and positions are structured for fast scanning, and essential actions, like placing trades and managing risk, are easy to reach and predictable. The result is a clear, efficient experience that supports speed, accuracy, and confident decisions in fast-moving markets.

CWG Markets UX design screens
CWG Markets UX design screens
Results &
Outcomes

Stronger engagement through better UX

The redesign made data clearer, trade execution faster, and actions more intuitive for traders.

0%

Higher user satisfaction

Cleaner layouts and simplified flows improved user feedback.

0%

Higher retention

Traders returned more consistently after their first use.

0%

Faster trade execution

Streamlined order flows reduced the time each action takes.

0%

Increase in new registrations

Improved onboarding boosted conversions.