CWG Markets Website Redesign
CWG Markets
UI/UX Designer
10 Aug 2025
United Kingdom
Forex brokerage / FinTech
Overview
I redesigned CWG Markets’ trading and portfolio management experience to improve user satisfaction, engagement, and trading efficiency.
Context
CWG Markets is a UK-regulated online broker offering 500+ markets, including forex, CFDs, indices, commodities, and futures. Despite that range, customer feedback and market analysis showed room to improve the portfolio management experience, to attract and keep both retail and institutional investors.
Problem
The problem with everyday trading and account management
CWG Markets has robust trading infrastructure, but the product experience didn’t reflect it. Users found it hard to understand their account status quickly, reach essential trading actions, or feel confident managing positions and funds, and many dropped off after their first session.
Solution
Making everyday trading and account management easier
I designed the experience to make managing trading and investments clearer, faster, and more intuitive, so users understand their portfolio at a glance and decide with confidence.
Process
I followed a clear, design-first process built around real trading workflows and everyday market activity.
Discovery & Research
I studied the trading landscape, user needs, and gaps in the platform.
Structure & Wireframing
I defined the information architecture and the core dashboard and trading flows.
UX & Visual Design
I designed clear, intuitive, and trustworthy interfaces for trading and investment tasks.
Testing & Handoff
I prepared the design for real-world use and smooth implementation.
System
A Design System Built for CWG Markets
CWG Markets’ design system gives the platform a high-performance visual foundation by standardising colour, typography, layout, components, and iconography. It keeps trading dashboards, charts, order panels, and account views consistent, and lets the product scale without losing clarity or speed.
Design
UX Design for Everyday Trading Needs
I designed the UX to help traders act quickly and with confidence. Layouts are simplified, key data is prioritised, and friction is removed from core actions. Charts, prices, and positions are structured for fast scanning, and essential actions, like placing trades and managing risk, are easy to reach and predictable. The result is a clear, efficient experience that supports speed, accuracy, and confident decisions in fast-moving markets.
Outcomes
Stronger engagement through better UX
The redesign made data clearer, trade execution faster, and actions more intuitive for traders.
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Cleaner layouts and simplified flows improved user feedback.
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Traders returned more consistently after their first use.
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Streamlined order flows reduced the time each action takes.
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Improved onboarding boosted conversions.
London, UK